About Us

In 2005, we entered the global market by introducing our Try-and-Buy micropayment solution to handset manufacturers and game developers. Since then we have secured the trust of international brands, such as Samsung, Gameloft, Namco, EA, Sega, and Ericsson etc. Since our inception, we have delivered more than 1.5 billion games in 55 countries worldwide!

Following the success of the micropayment solution, we have expanded into the mobile advertising and social gaming market, building on our solid technical background we produced a unique DIY gaming solution known as the Branded Mini-Games (BMG). When Branded Mini-Games is installed in a mobile shopping app, the daily active users increases, which in turn this results in a greater ROI for ecommerce brands.

BMG is essentially the newest customer loyalty marketing funnel out now. The DIY tool that makes it quick and simple for brands or individuals to create and launch their own ad games for mobile marketing and online marketing.This service has served more than 100 brands (mostly international brands such as BMW, Samsung, KFC for example). This combination gives us rich insights into the secret ingredients of what makes Playables absolutely fantastic! Most brands that have acknowledged the power of our system and in turn worked with us a result, understood this simple fact, ‘simply writing better advertising copy is not enough to stand out and capture the attention of potential customers.’

The Hypercasual & Casual games that we develop for end users are highly requested because we have taken into consideration recommendations and requests from game publishers.

As a rule of thumb, the majority of our games are made in HTML5, and support Google Play on Android. Our aim is to reach as many people as we can with our games, so with this in mind, in the very near future, all games will also be available in the App Store for all iPhone users.

Our team consists of 40 members with over 15 years experience in marketing, advertising, and games industries – currently located in three countries and headquartered in Lucerne, Switzerland.

Our Vision

Pocket Arena’s vision is to create an easy-to-use and trusted gaming ecosystem where people can enjoy playing games, earn digital assets and grow their digital assets.

Our Core Values

  • We act with integrity

  • We take ownership

  • We support each other to attain our full potential

  • We respect our people, partners and communities

We follow our core values and work towards our mission to create and improve business results using game solutions.

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